Tuesday, May 14, 2013

 

Saudi Arabia runs its 1st ad against domestic violence


National newspapers in Saudi Arabia ran the country's first major ad campaign against domestic violence, recognizing it is a problem that can no longer be kept in the dark.


 Saudi Arabia ad campaign: Saudi Arabia's first advertisement against domestic violence.
King Khalid Foundation. Saudi Arabia released its
first anti-domestic abuse advertisement last month. 

Saudi Arabia, which usually takes a backseat as far as women's rights are concerned, made waves when it published its first anti-domestic violence ad last month.

The advertisement, which ran in national newspapers and showed a full-page picture of a woman in a burqa with a clearly visible black eye, ran with the powerful caption, "Some things can't be covered," and listed phone numbers for local domestic abuse shelters.

The campaign, titled "No More Abuse," is intended to back pending legislation to criminalize domestic abuse in the kingdom.

Riyadh-based Memac Ogilvy worked with the non-profit King Khalid Foundation to make the ad. Help came from the foundation's director, Saudi princess HRH Banderi A.R. Al Faisal, who supported the campaign.

There are currently no laws in Saudi Arabia that protect domestic violence victims. Women have to get permission from their male guardians to work or travel abroad and in some cases, to undergo surgery.

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