Friday, July 5, 2013

 

AT&T Will Start Anonymously Selling Your Location Data To Marketers:Here's How To Stop It

AT&T


AT&T's logo at its new retail store in Chicago.
AT&T updated its privacy policy last week with a notice that it plans to start selling anonymous location data about its customers to marketers.
Although the policy was updated on June 28, news sites like Fierce Wireless just picked up on it this week.
Here's the kind of information AT&T will be selling: your location based on WiFi networks you connect to, Web browsing data, and apps you use.
Now, let's be clear on what this means:
First, all the data are anonymous. AT&T's method takes "aggregate" location data from a bunch of users to sell to marketers. If you're an AT&T customer, your personal information will never reach a third-party marketer with this method.
Next, other carriers, including Verizon, already use such aggregate location data to sell to marketers, so it shouldn't come as a surprise that AT&T plans to try the method too. 

Finally, the end goal is to provide targeted ads that are theoretically more relevant to you. 

So if you're uncomfortable with that, how do you opt out?
It seems pretty easy. Just log into your AT&T account on this site and tweak your settings to say you don't want your data used for external marketing and analytics reports.
AT&T hasn't announced when it'll start selling those analytics reports to marketers, but a company spokesperson told Business Insider the program will roll out in the coming weeks. AT&T customers will receive a written notice if they haven't already.

Tags : , , , ,

Share

Social

The idea behind the text.
Respect for the truth is almost the basis of all morality.
Nothing can come from nothing.



Follow

Popular Topics

Read

Well, the way they make shows is, they make one show. That show's called a pilot. Then they show that show to the people who make shows, and on the strength of that one show they decide if they're going to make more shows.

Like you, I used to think the world was this great place where everybody lived by the same standards I did, then some kid with a nail showed me I was living in his world, a world where chaos rules not order, a world where righteousness is not rewarded. That's Cesar's world, and if you're not willing to play by his rules, then you're gonna have to pay the price.

You think water moves fast? You should see ice. It moves like it has a mind. Like it knows it killed the world once and got a taste for murder. After the avalanche, it took us a week to climb out. Now, I don't know exactly when we turned on each other, but I know that seven of us survived the slide... and only five made it out. Now we took an oath, that I'm breaking now. We said we'd say it was the snow that killed the other two, but it wasn't. Nature is lethal but it doesn't hold a candle to man.

You see? It's curious. Ted did figure it out - time travel. And when we get back, we gonna tell everyone. How it's possible, how it's done, what the dangers are. But then why fifty years in the future when the spacecraft encounters a black hole does the computer call it an 'unknown entry event'? Why don't they know? If they don't know, that means we never told anyone. And if we never told anyone it means we never made it back. Hence we die down here. Just as a matter of deductive logic.