Thursday, October 23, 2014

 

Microsoft Lumia will replace the Nokia brand

Microsoft started dropping hints about its plans to kill off the Nokia and Windows Phone brands last month, and now the company is ready to make it official.


Microsoft Lumia is the new brand name that takes the place of Nokia for the software maker.

The name change follows a slow transition from Nokia.com over to Microsoft's new mobile site, and Nokia France will be the first of many countries that adopt "Microsoft Lumia" for its Facebook, Twitter, and other social media accounts.

Microsoft has confirmed  that other countries will follow the rebranding steps in the coming weeks.

Microsoft's decision to drop the Nokia brand itself doesn't mean that Nokia is going away fully. Nokia still exists as a separate company without its phones business, and the Finnish firm now focuses on mapping and network infrastructure.

Microsoft's choice to use Lumia as the Nokia replacement won't come as a surprise to many.

Nokia's Windows Phone apps have been rebranded to Lumia recently, and holiday ads will be pushing Lumia instead of Nokia.

What's not clear is how Microsoft will handle the branding on its future Windows Phone.

Existing Lumia devices carry the Nokia logo at the front and back typically, and Microsoft could opt for just Lumia or Microsoft at the front and back, or even the lengthier Microsoft Lumia combination.

We'll likely have to wait until Microsoft announces a new Lumia after the rebranding exercise to understand exactly how the company will label its future Windows Phones.

Nokia is still a separate company.



Tags : ,

Share

Social

The idea behind the text.
Respect for the truth is almost the basis of all morality.
Nothing can come from nothing.



Follow

Popular Topics

Read

Well, the way they make shows is, they make one show. That show's called a pilot. Then they show that show to the people who make shows, and on the strength of that one show they decide if they're going to make more shows.

Like you, I used to think the world was this great place where everybody lived by the same standards I did, then some kid with a nail showed me I was living in his world, a world where chaos rules not order, a world where righteousness is not rewarded. That's Cesar's world, and if you're not willing to play by his rules, then you're gonna have to pay the price.

You think water moves fast? You should see ice. It moves like it has a mind. Like it knows it killed the world once and got a taste for murder. After the avalanche, it took us a week to climb out. Now, I don't know exactly when we turned on each other, but I know that seven of us survived the slide... and only five made it out. Now we took an oath, that I'm breaking now. We said we'd say it was the snow that killed the other two, but it wasn't. Nature is lethal but it doesn't hold a candle to man.

You see? It's curious. Ted did figure it out - time travel. And when we get back, we gonna tell everyone. How it's possible, how it's done, what the dangers are. But then why fifty years in the future when the spacecraft encounters a black hole does the computer call it an 'unknown entry event'? Why don't they know? If they don't know, that means we never told anyone. And if we never told anyone it means we never made it back. Hence we die down here. Just as a matter of deductive logic.