Wednesday, October 29, 2014

 

Twitter will work with IBM's data analytics offerings to trace customer and then re-sell that data to corporate clients.

IBM, Twitter to partner on business data analytics.


International Business Machines Corp (IBM.N) on Wednesday announced a partnership with Twitter (TWTR.N) to help shape business decisions using data collected from tweets worldwide.

IBM will help businesses predict trends in the marketplace and consumer sentiment about products and brands and will train 10,000 employees to consult businesses on the best use of Twitter data.

IBM chief executive Ginni Rometty has been trying to shift the 100-year-old company's focus away from commoditized hardware to higher-value cloud and data analytics products.

In April, Twitter acquired social data provider Gnip to burrow into the 500 million tweets sent daily on its network. [ID:nL3N0N743S]

Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in the tweet.

"We are taking this huge fire-hose of data (and) letting clients decide how to dose that down," Seth McGuire, senior business development manager at Twitter, told Reuters in an interview.

The company previously allowed third-party firms such as Gnip, Datasift and Dataminr to buy access to the tweets and then re-sell that data to corporate clients.


While other data analysis software for businesses exists, Twitter hopes the partnership with IBM's established businesses will draw in customers.

IBM plans to offer Twitter data as part of its analytics services delivered through cloud computing, including cognitive computing.

Software developers will also be able to use Twitter data in applications they are building using IBM's Bluemix and Watson Developer Cloud offering.

"Data is the phenomenon of our time," said IBM's Rometty.

"Twitter has created something extraordinary. When you bring this together with other kinds of information and leverage IBM's innovations in analytics, Watson and cloud, business decision making will never be the same," she told an event announcing the launch.

"This is a huge milestone for Twitter," said Twitter CEO Dick Costolo, adding:

"IBM brings a unique ability to integrate complex systems and data to help clients make better business decisions."

IBM shares were off 0.12 percent at $163.40 while Twitter shares dipped 3.2 percent to $42.38.
Tags : ,

Share

Social

The idea behind the text.
Respect for the truth is almost the basis of all morality.
Nothing can come from nothing.



Follow

Popular Topics

Read

Well, the way they make shows is, they make one show. That show's called a pilot. Then they show that show to the people who make shows, and on the strength of that one show they decide if they're going to make more shows.

Like you, I used to think the world was this great place where everybody lived by the same standards I did, then some kid with a nail showed me I was living in his world, a world where chaos rules not order, a world where righteousness is not rewarded. That's Cesar's world, and if you're not willing to play by his rules, then you're gonna have to pay the price.

You think water moves fast? You should see ice. It moves like it has a mind. Like it knows it killed the world once and got a taste for murder. After the avalanche, it took us a week to climb out. Now, I don't know exactly when we turned on each other, but I know that seven of us survived the slide... and only five made it out. Now we took an oath, that I'm breaking now. We said we'd say it was the snow that killed the other two, but it wasn't. Nature is lethal but it doesn't hold a candle to man.

You see? It's curious. Ted did figure it out - time travel. And when we get back, we gonna tell everyone. How it's possible, how it's done, what the dangers are. But then why fifty years in the future when the spacecraft encounters a black hole does the computer call it an 'unknown entry event'? Why don't they know? If they don't know, that means we never told anyone. And if we never told anyone it means we never made it back. Hence we die down here. Just as a matter of deductive logic.