Monday, December 19, 2016

 

Donald Trump is a media virus,but we’re the ones spreading him

We’ll likely never touch the man,sit in the same room,or establish rapport with him.

But he has nonetheless infected all of us quite intimately — some of us willingly,and some less so. That’s because he is less invasive as a person than he is as a virus.

Yes,Donald Trump is a media virus,in the truest sense of the term.

I should know. I’m the guy who came up with the notion of a “viral media” back in 1994 when I coined the term for my book Media Virus: Hidden Agendas in Popular Culture.Back then, I was using the expression less as a metaphor than as functional description for the way ideas could spread in our newly interactive mediaspace, which suddenly included fax machines, camcorders, cable TV, email,and a budding World Wide Web.

The message in our media come to us packaged as Trojan horses.They enter our homes in one form, but behave in a very different way than we expect once they are inside.This is not so much a conspiracy against the viewing public as it is a method for getting the mainstream media to unwittingly promote countercultural agendas that can actually empower the individuals who are exposed to them.

One of the first examples:A black man gets beaten by white cops in 1991 Los Angeles.

The event is captured on a camcorder,and the infamous “Rodney King tape” spreads across the world via cable news,overnight.

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Respect for the truth is almost the basis of all morality.
Nothing can come from nothing.



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